What Does a Digital Agency Do?
Digital agencies combine marketing strategies, creative services and technical resources to help businesses expand online. Services provided may include website design, search engine optimization (SEO), social media marketing, pay-per-click advertising and email marketing services. An effective agency will produce custom designs and strategies tailored to reflect your brand’s image and voice, while keeping open communication with you throughout the process in order to ensure your goals are being fulfilled.
Website design and development is one of the primary focuses for digital agencies, often using both creative and technical skills to craft websites that are both visually stunning and effective. Some digital agency sites may employ innovative designs while others remain more conventional. Digital agency websites typically feature an intuitive, straightforward layout. Many digital agencies also include visuals to showcase their work and help prospective clients easily understand what services they provide.
Visitors to a digital agency’s website expect to gain insight into its services, learn how they might benefit their business and be provided with an intuitive user-experience regardless of what device they’re using to access it. To address these challenges, a digital agency will craft an optimized mobile marketing strategy. This strategy ensures that web design and content is scaled down for smaller screens while still remaining true to its original form.
Digital agencies will ensure their websites are designed to be responsive across devices and browsers, such as smartphones. When visitors accessing their site from smartphones, for example, the page automatically resizes to fit its smaller screen; increasing chances of conversion. This is especially vital for companies relying on online presence for lead generation.
Search Engine Optimization (SEO)
Search engines are an integral component of digital marketing. Each year, people conduct billions of searches with commercial intent that directly influence brand success. Search engine optimization (SEO) services help businesses rank higher in search results to increase visibility and traffic to their businesses. Voice, local and image searches present marketers with opportunities to connect with users more directly; however, these verticals still rely heavily on fundamental SEO principles that require expert knowledge for optimal results.
Before selecting a full service digital agency, it’s essential that you carefully assess your company goals and select an agency capable of meeting them. Assess past work samples, clientele list and portfolio to assess if an agency meets your needs – ideally they should specialize in at least two areas that complement your business goals.
Social Media Marketing (SMM)
Social media platforms like Facebook, Twitter and Instagram give businesses the ability to connect directly with customers via one-to-one conversations on these networks – this form of interaction known as Social Media Marketing (SMM) can significantly strengthen a brand, increase sales and drive website traffic for any given business.
Digital marketing agencies utilize various platforms to help businesses form relationships with their audiences, leading to increased brand exposure and brand authenticity. They may also provide services like social media management platforms which enable businesses to oversee their social media accounts in real time while receiving real time analytics on marketing outcomes.
SMM allows businesses to produce shareable content that extends their reach toward fans and potential customers, providing audiences with a platform on which to ask questions, provide feedback and generally make their business seem more personable – creating customer loyalty and improving lead generation strategies. If executed improperly however, SMM could prove detrimental to an organisation’s reputation, as customers quickly take to these platforms to voice any displeasure related to bad experiences they had with your product/service/business.
Pay-Per-Click Advertising (PPC)
PPC agencies can help your sales by generating quality leads and building brand recognition. Their skilled personnel perform thorough keyword research, create innovative ads to draw users in via search engines or social media, as well as analyze competition to ensure a higher return on your campaign investment.
They provide services in search engine marketing (SEM), display advertising, retargeting ads on Facebook/Instagram/YouTube, video ads on YouTube/Facebook and YouTube as well as helping set a budget for ad campaigns and adding extensions such as phone numbers, more pages links or product images to ads.
A top PPC company will also conduct extensive a/b tests of your ads to see which has the highest conversion rate. This process involves creating different versions and tracking their performance – giving you an idea of which ads would work best for your campaign.
Email marketing is an indispensable form of digital marketing, providing direct access to your audience and, when implemented properly, improving lead generation, client retention and total revenue generation. Good email marketing agencies understand their target audiences, business needs and how best to meet those. They should be able to optimize deliverability, open rates and click-through rates while conducting plenty of A/B tests with your audience to determine which emails work best.
When hiring an email marketing agency, make sure they possess an in-depth knowledge of your brand and share similar values and work ethic principles as you. Virtual Ad Agency search tool is an effective way to quickly filter through hundreds of potential candidates to locate one which perfectly satisfies these criteria for you and your company.