10 Major Mainstream Brands Entering the Metaverse
Marketers have shown a significant interest in the Metaverse ever since the name of Facebook’s platform was changed to Meta. Before that, only a select few businesses had investigated this digital realm. This article looks at eleven prominent corporations ready to make their mark in the Metaverse.
Metaverse: Its Definition
The Metaverse is not comprised of a solitary, independently developed virtual reality. The answer is no; it simultaneously encompasses digital environments, decentralized services, and virtual worlds. Users can have a single identity that they can use across the many worlds and services they use. This allows them to utilize the same profile, avatar, and wallet.
Here is the List of 10 Major Mainstream Brands Entering the Metaverse
Find out which companies are currently showing interest in the Metaverse development company.
1. Samsung, Inc.
The South Korean electronics giant Samsung has constructed a digital replica of its 837 flagship store in New York City, which can now be visited in Decentraland. The most current corporate announcements at the Consumer Electronics Show (CES) can be found in the online 837X store. The Customization Stage, the Sustainability Forest, and the Connectivity Theater are its three highlight locations within the space.
The act of buying and selling goods and services over the internet is referring to as “electronic commerce.” Even though the Samsung store on Decentraland will only be open for a limited time, the company plans to open an additional 837X stores across various platforms.
In 2021, Coca-first Cola’s NFT line was introduced, and the occasion was marked by a celebration in Decentraland, albeit a digital one. This is done in recognition of Friendship Day, on the 30th of July. A virtual party was thrown by the beverage corporation Coca-Cola atop their online representation of their corporate headquarters.
At the occasion, attendees had the opportunity to win incredibly unique pieces of clothing, and the Coca-Cola Friendship Box NFT package auction was also kicked off there.
In December 2021, Nike announced that it had purchased Nike RTFKT (Artifact) Studios, a digital fashion brand that had a significant following in the NFT community. Consequently, Nike now has access to a leading digital clothing line and CloneX avatars ready for the Metaverse. RTFKT has already made available for use in Decentraland a variety of NFTs and other wearables.
In addition, they made a selection of unique footwear open to some groups and distribute non-fungible tokens that could be exchanged for real-world goods. All of this points to the fact that Nike has acquired one of the major fashion companies in the Metaverse.
Not only did Adidas purchase real estate within the virtual environment of The Sandbox, but the company also collaborated with Punks Comics, Gmoney, and Bored Ape Yacht Club to develop the NFT range of products. Since it appealed to various communities, this NFT release received instant attention.
The efforts that Adidas has been working on have gotten a lot of attention due to its partnership with Bored Apes.
The debut of Originals: Into the Metaverse was controversial because the general public was only given access to 10,000 of the 30,000 NFTs.
5. Louis Vuitton
To commemorate its 200th year in business, Louis Vuitton took an unanticipated approach. They released a game called Louis The Game, a combination of a puzzle and an adventure game in which players collect non-transferable tokens (NFTs). It was the company’s first step into the Metaverse development company and its most significant one.
You play the character of Vivienne in the game, and your objective is to collect 200 different kinds of candles across six different environments. The Apple App Store and the Google Play Store continue to host the game for download and play.
The branded NFTs incorporated into the E3 2021 debut of Blankos Block Party were a collaborative effort between Burberry and Mythical Games. The high demand among players for unique and limited-edition items caused many NFTs to be purchased quickly until they were no longer available.
While the armbands were only $25 each, the video game character Burberry Sharky B set you out a whopping $300. The fact that the Sharky B character can now be purchased on the secondary market for at least $700 is one of the reasons why there is a lot of excitement about these NFTs.
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People living in the United States could place orders for pizza in the Metaverse, not by Domino’s but by eager programmers. The entirety of the ordering process was carried out in the virtual environment of Decentraland.
This suggests that companies and services will find their way into the Metaverse development company, although they won’t make much effort to do so. Buying and selling goods and services over the internet is referring to as “electronic commerce.”
The year 2021, the year of Sotheby’s auction, will go down in history as the year that NFT art was given worldwide attention. The auction house Sotheby’s was an important contributor to this movement. In addition, under the name Decentraland, they created a digital representation of their exhibition in London.
The natively digital auction held by Sotheby’s in June 2021 prompted the creation of a digital gallery that can access online. The art of Robert Alice, along with that of several other well-known NFT painters, was auctioned off.
9. AMC’s The Walking Dead
The Walking Dead on AMC has resulted in many sequels, spin-offs, and other forms of merchandising, the most recent of which is a play-to-win video game.
Due to its connection with the Gala Games network, The Walking Dead Empires will allow players to own land, acquire and find assets, trade with other players, and engage in additional activities.
Players can “own” a piece of the game’s expansive globe for the first time. In addition, there is the potential for commercial activity and passive revenue via land ownership in the game world. This well-known organization has adopted the concept of play-to-earn. Skybound, the company that publishes comic books based on The Walking Dead, is also bringing The Walking Dead into the Metaverse development company through a platform called The Sandbox.
Atari, one of the first companies to dabble in virtual worlds like Decentraland and The Sandbox, is the tenth company on this list. They bring to life the version of their illustrious and time-honored video game franchise that takes place in the Metaverse.
Despite its challenges, Atari has maintained its status as a reputable game company. Atari’s presence in the Metaverse will likely provide the essential boost for the business to flourish again, and the company’s existence in the Metaverse development company will provide this boost.
Why Do Brands Take an Interest in the Metaverse?
It is hardly surprising that large global corporations like those listed above are riding the wave of interest in the Metaverse.
Furthermore, the 2021 Industry Report suggests that all projects connected to the Metaverse development company were given a high valuation in the previous year. At an auction, non-fungible tokens (NFTs) for virtual land have fetched prices of up to $2.5 million.